Articles by EveryExpert
Ask for a small yes, and Lesson 4 is November 12
Here's what you missed at Lesson 3 of the Expert Accelerator.
Introducing direct messaging between experts and clients
Each session, ask and package now has its own thread for the expert and their client.
One key result, one route, and Lesson 3 is November 5
Three moves from Lesson 2 of the Expert Accelerator, plus the recording.
Before Thursday, pick your one thing
The Expert Accelerator starts October 22 at noon ET. Here's the question to answer before you show up.
Your profile is already the first draft of everything you'll post
Your EveryExpert profile already holds months of stories, opinions and buyer questions. Pull them out first, with AI asking the questions, and posting stops being a blank-page problem.
What to do when a proposal goes quiet, and the Expert Accelerator starts October 22
Three moves from October 15 office hours, plus four free Thursdays to your first booked call.
One expert, start to finish: the whole playbook in action
One fictional expert through every step of the series, from finding her material to the booking, so you can see what each step looks like when it's finished.
Swipe files for every kind of expert
A starting point for each of the eight EveryExpert categories: first lines, a framework pattern, communities to teach for and a workshop title. Borrow what fits and rewrite it in your voice.
Invite once, clearly, and then follow up well
Every route in this series ends in the same place: an honest invitation to book with you, and a follow-up that keeps the door open for people who aren't ready yet.
Teach first, invite last: how to run a workshop people remember
A good workshop teaches one thing properly, shows it working on a real example, and leaves time for questions. Do that, and the invitation to book feels like the natural next step.
Somebody already gathered your buyers. Here's how to get invited in.
Associations, alumni networks and online communities already gathered the people you help, and their organizers need good workshops. You don't have to be a member to get invited.
The post opens the door. The conversation books the call.
Many people who book an expert do it after a short, genuine conversation that started with a post. Here's how to reply, what to send, and when to mention your page.
Five post shapes that work for experts, and the two lines that decide everything
You don't need to go viral or post daily. You need a few post shapes that fit how you talk about your work, and first lines that make the right person stop scrolling.
Your next issue is already in last week's calendar
You don't need new ideas every week. Your client conversations and best posts already hold the material. A weekly habit turns it into an issue in under an hour.
Use a newsletter to get booked, whether you have one or not
A newsletter keeps you in front of people who chose to hear from you. Already have one? A few changes turn it into bookings. Don't? You can start this week with no list.
You already have a method. Give it a name people can repeat.
A framework is how you already do the work, written down so someone else can follow it. Naming yours makes it easier to remember, share and book.
Three lead gen moves for people who hate selling
Three things we covered at office hours, with the steps so you can run them yourself.
Lead generation for people who hate lead generation
Fifteen moves from October office hours, starting with the people who already follow you.
Kait LeDonne on the parts of your personal brand AI can't write for you
Kait LeDonne has spent about a decade building personal brands on LinkedIn, most recently for authors. Here are three things she shared, some homework, and the one question
How to get booked without turning into a marketer
Fifteen moves from October office hours, starting with the ten people who already know what you do.
Harder to Replace: what you can still charge for when AI does the part you used to get paid for
A room of experts working out what they can still charge for.
I paid $9,000 for a funnel I never turned on
Friction in selling is usually information about the offer, not a verdict on your marketing. Mapping what you love, what you are good at, what people need and what someone will pay for shows you which
The thing you keep fixing
It's the most valuable part of your work and you've been treating it as a nuisance.
The cheaper model was faster
Three things from office hours, including the one that saved me a day of editing.
