Before Thursday, pick your one thing
The Expert Accelerator starts October 22 at noon ET. Here's the question to answer before you show up.
The Expert Accelerator starts this Thursday, October 22, at noon ET. Four free live sessions built around one number: paid calls booked on your page. Open to every member, join any week, and every session is recorded. Save your seat here.
Last time I sent you three moves for when a proposal goes quiet. This one is about something that comes before any of them: knowing what you're actually building toward.
Most of us run our business like a buffet. A little one-on-one work, a little corporate, a podcast idea, a course we'll get to, three offers on the page. Every opportunity gets a yes because any of them could work. Then a month goes by and nothing moved far enough to matter.
So before Thursday, I want you to pick one thing.
The focusing question.
One of my favorite books on this is The ONE Thing by Gary Keller and Jay Papasan. Everything in this section comes from them, and if it lands for you, read the whole book. The core of it is what they call the Focusing Question:
What's the ONE Thing I can do such that by doing it everything else will be easier or unnecessary?
Your answer becomes your north star. It frames your yeses and your nos, what you choose to learn, which partnerships you chase and which relationships you invest in.
What it looked like for me.
When I asked it, my answer was to put the training side of my business first, whether the client is an individual or a company. That one answer changed what I say yes to, what I build and who I spend time with.
For you it might be the move from B2C to B2B. You've always sold to individuals, and your one thing is finally selling to companies. Then every decision runs through that filter: your offers, how you set up your EveryExpert page, who you reach out to, what you learn next.
Filter every yes through it.
Picking a one thing doesn't mean dropping everything that pays the bills. If B2B is the goal and you have no pipeline there yet, you may still take one-on-one work to stay afloat. That's fine. You take it on purpose, to keep the business moving while you build toward the goal.
Here's a simple way to sort what's on your plate. Ask two questions of every offer, project and invitation: does it move my one thing forward, and does it pay the bills right now?
The bottom right is where the time leaks. The top right is the one people feel guilty about, and they shouldn't, as long as they chose it on purpose and kept it capped.
Bring it down to right now.
This is my favorite part of the book. Keller and Papasan don't stop at the big answer. They walk the same question down, from your someday goal all the way to the next few minutes. Once you have your one thing, ask it again at smaller and smaller sizes:
What's my one thing this quarter?
This month?
This week?
Today?
Right now?
Then use it in the moment. Is what I'm doing right now the most important thing, based on my one thing? If not, pivot.
Your homework before Thursday.
Answer the focusing question for your business in one sentence. Write it down and bring it Thursday. Hit reply and send it to me if you want. I read every one.
It doesn't have to be perfect. Saying it out loud is half the work.
The Expert Accelerator starts Thursday, October 22.
Your one thing tells you where you're going. The accelerator is how you get your first paid calls on the way there.
It's four live sessions, Thursdays at noon ET. It's free, it's open to every member, and you can join any week. The whole run is built around one number: paid calls booked on your page. Every session is recorded, and everyone who registers gets the recaps.
Lesson 1, October 22: the page check and the ten notes. We run the page check live on a member's profile and fix what fails. Then you write ten notes to people who already know you. Your one thing makes this easier, because it tells you which session to lead with and who gets those notes.
Lessons 2 to 4: pick one route and ship its first piece, turn replies into booked sessions, then the ask, the follow-up and the review.
Matthew Casteel from the EveryExpert team joins every week for a short platform segment. If Stripe, your calendar or your availability is what's in the way, that gets fixed live.
Save your seat: https://kajabi.zoom.us/meeting/register/5iHmHWDcRF2FN3wFvyUVIw
Can't make it live? Register anyway and the recording comes to you.
Talk soon,
Terry Rice
EveryExpert