One key result, one route, and Lesson 3 is November 5

Three moves from Lesson 2 of the Expert Accelerator, plus the recording.

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Lesson 3 of the Expert Accelerator is Thursday, November 5, at noon ET. Free, live, open to every member, and you can join any week. Save your seat here. Details at the bottom.

Thanks to everyone who joined Lesson 2 on Thursday. We started bigger than usual: before you pick a tactic, decide what you're actually building. Then pick one route to paid calls and stay with it long enough to learn something.

Here are the three moves from the session worth stealing. Each one comes with the steps, so you can run it without watching a minute of the video.

Prefer to watch? The edited session runs about 55 minutes: https://share.descript.com/view/aawoqQJKGzj

1. Write your OKRs before you pick a tactic

An objective is where you're going, like building a consulting business that does $500K next year. Key results are how you'll know you got there. Tactics are the daily moves that push a key result forward. When the tactics feel tedious, the objective is what keeps you doing them.

Mine: I want to put on a conference at Kings Theatre in Brooklyn. Packing five smaller rooms first is one key result. Landing sponsors is another.

How to run it:

  • Write one objective for the next 90 days.

  • Add three key results across sales and marketing, operations and delivery. Make one of them paid calls booked.

  • Put them somewhere your LLM can see, so it can flag when you drift.

2. Pick one route to booked calls

Newsletter, social or events. Pick the one where your people already pay attention, and that you could keep doing every week without dread.

How to run it:

  • Newsletter: tell a story about a problem you solve, then add your booking link at the end. Say what happens if they don't act, not only what they gain.

  • Social: post about the problem, put the link at the end or in a pinned comment, and comment on other people's posts. Use AI to find the conversations, then write the comment yourself.

  • Events: borrow a room that's already full. I asked the Brooklyn Chamber of Commerce if I could run a free community event, and 60 people showed up. Small, niche podcasts count too.

3. If it isn't working, change the offer

I pitched one keynote to about 50 organizations and every answer was no. That wasn't the system failing. It was the system telling me, quickly, that nobody wanted that talk.

I reworked it over four months, delivered it live a few times, then ran the same kind of outreach. Now I have a paid talk at Nasdaq. Same person, same tools, different offer.

How to run it:

  • Look at what you've tried and what came back.

  • Decide what to stop, start, continue and change.

  • Give each change enough time to show you something before you change it again.

Two features worth knowing

Matthew from the EveryExpert team walked through private services, which stay off your profile so you can vet people first or build a session for one person. He also covered Ask: a client sends a paid question, and you reply with a recorded video by a deadline you set. No scheduling and no live call.

Three questions you can answer

Hit reply with your answers. I read every one.

  1. What's your objective for the next 90 days?

  2. Which route are you picking: newsletter, social or events?

  3. What's one thing you'll stop doing because it isn't working?

Want the full recap, with timecodes so you can jump to what matters?
Read the full recap here.

Lesson 3: Thursday, November 5, 12:00 PM ET

Turning replies and comments into conversations, and conversations into booked sessions. Matthew joins again, then we open it up for Q&A. It's free, open to every member, and you can join any week.

Before Thursday, ship your first piece with your booking link in it, then track who responds.

Save your seat: https://www.everyexpert.com/events/accelerator

Talk soon,
Terry Rice
EveryExpert