Credibility here is
earned, not claimed

Afton is the co-founder of Regent Park Studio, a Toronto-based design studio that serves coaches, consultants, course creators, and thought leaders look as credible as they are — and build the business to match. Start with a free 15-minute intro session: https://www.everyexpert.com/aftonnegrea?session=introduction-call One call could change everything. Book with Afton to discuss... • A clear plan to launch, reposition, or scale your online business • Establishing yourself as a go-to thought leader by elevating your brand • A website redesign, using Kajabi, Framer, or Webflow, that reflects where your business is now or where you're headed • Getting a second opinion before you invest in your next big project With 16+ years of strategy and conversion expertise, a background in art and design, and being a verified Kajabi and Framer Expert, Afton brings the kind of depth that turns great ideas into even greater revenue.

I love using psychology to scale lead generation ethically for B2B software and premium education brands. After a decade building funnels across Silicon Valley, the UK, and Australia, I've learned that most campaigns fail because of psychology, not tactics. And yet every business I talk to is convinced they just need better ads or a bigger budget. Here's what I typically find: either they're sending traffic straight to a sales page (like proposing on a first date), or they have a lead magnet that nobody downloads because the title doesn't call out the right audience, create urgency, or tell people what's inside. The fix isn't more ad spend. It's understanding buyer behaviour first - the psychology of why people delay, resist, or bounce - then building systems that match how they actually think and decide. That's the difference between burning money and building something that scales sustainably.

19 years of training. 10 years coaching women founders to feel strong, fertile, and fully alive while building their business & (future) family. Most fitness programmes were not built for her life. HerSpark was. An app, coaching, and community designed around the woman who is building a company and still wants her body, her energy, and her future family not to be the things that are left behind. What my clients say most: they don't even know where to start or think they would not follow through until they had someone to report back to. That accountability is built into everything I do. Ready to start? The HerStrategy Session is 60 minutes, one clear plan, and the roadmap your body and your life have been waiting for.

With a decade+ of leadership experience, I keep watching the same pattern: talented leaders avoiding conversations that will actually fix their problems. I help leaders navigate conflict and have the conversations they've been avoiding, with precision instead of anxiety. It involves naming the real issue, staying grounded when things get tense, and knowing the difference between avoiding conflict and actually resolving it. Whether it's a hard conversation with a direct report, tension between teams, or a strategic disagreement that's been simmering for months, my goal is the same: help you say the thing that needs saying in a way the other person can actually hear. Let me help you build the healthy workplace culture we all crave!

No founder becomes the bottleneck on purpose. It’s virtually unavoidable as a business outgrows its foundation. You step in to hold things together as a short-term fix. But ‘short-term’ turns out to be much longer than you expected. Not because you enjoy micromanaging your team or burning yourself out, but because letting go feels like trust-falling off of a cliff. I’ve spent a decade building inside growth-stage companies, scaling scrappy startups to corporate-level operations, building entire divisions from scratch, and creating the conditions growth requires. I've seen exactly how the founder-bottleneck happens, and how to reverse it. I built my practice to help teams navigate this critical inflection point. Together, we map the strategy and structures to replace the founder-as-infrastructure model, so scaling feels more like bridge building than cliff diving. The right conversation changes the trajectory. Book a session and let's find out what's actually in the way.

A decade teaching at NYU and General Assembly, and designing programs for Amazon, Google, and Walmart. Entrepreneurs get the same systems as top organizations. Organizations learn to move like entrepreneurs. Most people adopt AI without asking whether it fits how they actually work. Most people also grind on things that are wrong and quit things that are just hard. Both waste years. I've spoken at SXSW, Advertising Week, and for teams at Google, EY, and Berkshire Hathaway. I do this while keeping a strict gym schedule and coaching my kids' sports teams. Not because I have more time. Because I built the systems. That's what I teach. Ask me about: Whether the thing you're stuck on is hard or wrong, and what to do about it Building AI systems without adding to your workload Finding warm leads in your existing audience without cold outreach Landing brand deals that fit your positioning