Dr Zac Fitz-Walter

I help product teams identify what actually stops people from using your app

I have a PhD in gamification and behavioural design and I'm a co-founder and director of the Make It Toolkit with Massimo Ingegno. I help teams understand why people don't use products and what to change to make them actually want to.

Australia
UX/UI Design

Endorsements

Glenn Stephenson

Co-Founder

“We brought Zac in to tackle something genuinely tricky... strengthening engagement mechanics inside an app designed to help young people spend less time on their phones. His Behavioural Design Audit was rigorous and evidence-based, but written in a way that was clear and easy to act on. What we appreciated most was how he listened carefully before offering a view - taking time to understand where we're headed, not just where we are. We'd recommend him without hesitation.”

Service provider

Connor Masom

Co-founder

“We engaged Dr. Zac Fitz-Walter to audit our mobile app and recommend upgrades to improve our gamification. Zac is personable, collaborative, and easy to work with, but what stood out most is the diligence and structure he brings - particularly valuable for us as a scale-up. His deliverables were excellent: clear, well thought through, and immediately actionable. We've already begun to level up our offering and have extended the engagement. Highly recommended.”

Service provider