Walter Bienz
I help filmmakers find the sell that makes their film impossible to ignore.
I’m a film marketing strategist and founder of The Solid State, a creative agency specialising in trailers, key art and campaign strategy.
For over 20 years, I’ve helped filmmakers, producers and distributors work out how to position their films and connect them with an audience.
My view is simple: the plot isn’t the pitch. The job is to identify the idea, emotion or image that gives a film its strongest way into an audience.
Through The Solid State, I’ve worked on campaigns for Netflix, Prime Video, Paramount, Universal, Stan, SBS and leading independent distributors. Our work has won more than 50 international awards.
I also mentor filmmakers and editors and founded Movie Trailer Academy, where I teach the thinking and craft behind effective trailer storytelling.
Services
Bring one film or series and the marketing problem you’re trying to solve. We’ll spend an hour looking at how you’re positioning the project, what feels strong, what isn’t working and where I think the opportunity lies. You can bring a trailer, key art, pitch deck, script, rough cut or campaign idea. This isn’t a complete marketing strategy. It’s an experienced outside perspective designed to help you get clearer about the problem and decide what to do next.
