Tonya H. Berry

I am an executive growth advisor and senior leader in brand, marketing, and commercial strategy, with over 25 years of experience building and expanding category-defining brands such as Serta, Beautyrest, Simmons, Scott, Kleenex, Depend, Poise, Zep, Novartis, and L’Oréal in more than 180 markets.

I support CEOs, founders, and leadership teams in addressing challenges related to growth strategy, brand strategy, go-to-market planning, portfolio management, licensing, partnerships, channels, and international expansion. I identify authentic growth opportunities, translate complex market dynamics into clear strategies, and develop actionable roadmaps to drive revenue, margin, market relevance, and enterprise value.

My strength lies in integrating consumer insight, brand equity, commercial strategy, P&L discipline, channel strategy, and partner ecosystems into executable growth plans.