Tom McKeown
I help sales leaders create structure and predictable revenue across all parts of their sales process.
I help B2B companies improve revenue predictability by fixing the commercial systems underneath their sales process.
My work focuses on ICP definition, qualification frameworks, forecast accuracy, pipeline integrity, and AI readiness.
Before implementing new tools, automation, or AI, I help teams establish the evidence, discipline, and operating standards required for sustainable growth.
Creator of the RevArch Method: Revenue. Designed Around Evidence.
Services
Bring a live revenue challenge. We'll review pipeline structure, qualification standards, forecast assumptions, and deal progression to identify risks that may be affecting revenue predictability. Designed for founders, sales leaders, and revenue teams seeking an external perspective.
Many companies are investing in AI without first addressing the quality of the underlying sales process. In this session we assess whether your targeting, qualification, forecasting, and CRM data are ready for AI-driven automation and decision making. You'll leave with a clear understanding of where AI can help and where it may amplify existing problems.
A 30-minute working session for founders, CROs, and sales leaders who want to improve forecast accuracy, pipeline quality, and revenue predictability. We will review your current challenges, identify potential weaknesses in targeting, qualification, forecasting, or pipeline management, and discuss practical next steps. Suitable for B2B SaaS and technology companies preparing to scale or implement AI-driven sales processes.
