# Tell people you take calls now _Three easy moves, the places your link should live, and the people who already paid you._ By Terry Rice Published November 9, 2026 **Whatever the size of your following, your first bookings come from telling people. Post about it, put it in your newsletter, share it in the communities you're already part of, and put the link everywhere people land when they reach out to you.** ## Why telling people works Most experts set up a profile and wait. Nobody books, because nobody knows they can pay for your time. You've never said so clearly. The people who already know you trust you. Some of them have been getting your advice for free. A few would pay for thirty minutes on their specific problem. They just need to be told it's an option, told what it's for, and given one link. That holds whether you have fifty followers or fifty thousand. A bigger audience means more people hear it. The move is the same. ## Three easy moves ![](https://content.everyexpert.com/users/user_3C5hdmjmJN4tpmscq7VFRG40aD1/images/9cb06b38-1881-459b-9a4c-7b55c3c68187.png) ### 1. Post about it on social Write one post about the problem you solve, and put your booking link in it. A few things make this work: **Lead with the problem.** "I just joined EveryExpert" gets congratulations and no bookings. "Most first-time managers I talk to are stuck on the same conversation, so I opened up a few thirty-minute calls to work through it with you" gets bookings. Name the problem, who it's for, and what they'll walk away with. Then the link. **Earn the link.** Tell a short story only you can tell, then drop the link. People click when the post already gave them something. **Put the link in the post.** You'll hear that links kill your reach. They do cost you some. But if the link isn't there, nobody can book. I tested this on LinkedIn with a post that told a real story and then linked out. It got 106 link engagements and 32 newsletter signups over two days. Fewer people saw it, and far more of the right ones acted. **Post more than once.** Most of your audience didn't see the first one. Write about a different problem you solve each time, and link to the matching session. ### 2. Announce it in your newsletter Your newsletter is the warmest room you have. These people opted in to hear from you. Give the announcement its own short section in one issue: what the call is, who it's for, the kinds of questions people bring, and the link. Then keep a one-line PS about it at the bottom of every issue after that. Don't underestimate the PS. The first time I added a single PS line about a call to my newsletter, two people booked the next day. A PS that works: > P.S. If you're stuck on [specific problem], I take a few thirty-minute calls each week to work through it with you. Grab a time here: [your link] ### 3. Spread the word in your communities You're probably already part of a few rooms: a Slack group, an alumni network, a professional association, a mastermind, a group chat of people in your field. Those people know you, and some of them know people who need you. Share it where it's useful and where the group allows it. The easy version is a short note about what you help with and who it's for, plus the link. The better version is answering someone's question well, then mentioning that you take calls on exactly that. ## Then put the link where people already land Posts and newsletters are moments. These are the places your link lives all the time: - **LinkedIn Featured section.** The first thing people see on your profile after your headline. - **LinkedIn headline and "Providing services" section.** Both free. Your headline shows up everywhere you comment. - **LinkedIn away message.** The auto-reply when someone DMs you. Set it once and every new conversation opens with your link, right when someone's thinking about you. Something like: "Thanks for reaching out. If you've got a question about [your topic], the fastest way is to grab a time here: [your link]." (This one needs LinkedIn Premium.) - **Your email signature.** Every email you send becomes a quiet invitation. - **Your bio on every social channel.** - **The end of your posts,** when the post is about a problem you solve. ## Don't forget the people who already paid you Your past clients are the easiest bookings you'll ever get. They already trust you with money. Send each one a short check-in: > Hey [name], really enjoyed working together earlier this year. Instead of a full project, I wanted to offer a quick check-in to talk through anything that's come up since we wrapped. If that's useful, you can grab a time with me here: [your link] Add two or three specific things you could cover, like how the thing you built together is holding up, or one quick win you didn't get to. Even if they don't book, you're back on their radar, and that alone restarts conversations. And the next time someone asks to pick your brain, send the link. It's a friendly way to say yes, and the people who book have shown they value your time. ## What this could look like **Say you're an Excel trainer** with a big TikTok following, answering spreadsheet questions in the comments for free. One post could say: "I answer a lot of these in the comments. If yours is too specific for a comment, send it to me as an async question and I'll walk you through it." Then the link goes in your bio and the post. **Say you're a travel planner** with a small, loyal newsletter. Your subscribers already like your taste. A standing PS about thirty-minute itinerary reviews gives them a way to pay for it. **Say you teach pastry** and have a large Instagram following. Your link goes in your bio and your DM auto-reply, and once a week you post about one specific baking problem people could bring to a call. The DMs you've been answering one by one now have somewhere to go. ## Your homework Write your newsletter PS line, or your first social post, and schedule it. Ten minutes. Don't wait until it's perfect. ## Bring it back Post your draft in #best-practices before it goes out and we'll help you sharpen it. If a post didn't convert, bring it to office hours and say "here's the post, here's how many people saw it, here's how many booked." Posts that didn't work teach the room more than posts that did. Next session: sign up for the next free live lesson at [https://www.everyexpert.com/events/accelerator](https://www.everyexpert.com/events/accelerator) **Next in the series:** [Build an audience that keeps booking you](https://www.everyexpert.com/terryrice/articles/build-an-audience-that-keeps-booking-you-q8v4f4g) **Back to the main guide:** [How to get started on EveryExpert and book your first paid call](https://www.everyexpert.com/terryrice/articles/how-to-get-started-on-everyexpert-and-book-your-first-paid-call-3frxryl) ## Not on EveryExpert yet? EveryExpert is where people book paid calls with experts like you. Join at [https://www.everyexpert.com/get-started](https://www.everyexpert.com/get-started). It's free to set up, so the people who find your work have somewhere to book. [Join EveryExpert](https://www.everyexpert.com/get-started)