# Sometimes the easy button feels like cheating

_How I turned a free video series into a pitch for speaking gigs, and the four\-step playbook to run with your own content._

By Terry Rice

Published October 27, 2026

**The short version:** When you're clear on what you're doing and you already have the assets, AI can make the hard part easy. Your experience is what makes the easy part possible.

## Does this feel like cheating?

In last week's Expert Accelerator session, I walked through how I use AI to find partnerships and speaking opportunities. Then I asked the room a question I'd been sitting with: does this feel like cheating?

One attendee nailed it. Most of us were taught that anything meaningful takes hard work. So when something turns out to be easy, it's hard to trust.

Here's where I've landed. It gets a lot easier when you're clear on what you're doing and use AI to amplify it. It also gets easier when you already have the right resources, and some room to get creative with them.

![](https://content.everyexpert.com/users/user_3C5hdmjmJN4tpmscq7VFRG40aD1/images/100ec4d2-8e32-423a-bf10-e415af36c365.png)

## The example: a free course and a few libraries

Years ago I created a video series for a company. It's about building a business, it's free to watch, and I still get royalties every time someone watches it. Usually a few hundred bucks a month. I don't promote it. I just let it run.

Then I noticed something. Colleges and libraries sometimes link to it. If a few found it on their own, how many more would link to it if they knew it existed? More links, more views, more royalties.

Finding them by hand would take forever. So I didn't. I used Grok to find universities and libraries that might want this content, and to draft an email to each one: "Do you want this free content?"

That's an easy button. And it's a good one.

## And then what?

This is where second-order thinking comes in. More royalties would be nice. But what else does this open up?

Colleges and libraries host speakers all the time. I'd stumbled into a way to give their audience a free taste of how I help before I ever ask for anything. So the follow-up writes itself: "If you want me to come in person and talk about this, I'd love to."

Then I asked one more question: how do I make yes more likely?

## Make yes the easy answer

Most free content gets a thank-you and then sits in an inbox. Make it easy to use, and people use it.

So I told AI: "Here's my goal: I want to increase the chances of people saying yes to this. Do some research on how to put together facilitation guides so people can deliver this themselves, then create a complete kit, a turnkey solution I can send them." What came back is a study guide for anyone going through the course at their own pace, plus a guide for running it as a team or group workshop. One package, ready to go.

I just started sending it this week, so I don't have results to share yet. I'll report back.

![](https://content.everyexpert.com/users/user_3C5hdmjmJN4tpmscq7VFRG40aD1/images/d67c1958-3f49-43e6-ad32-27f176374b4f.png)

## The playbook

1. **Find the audiences that want your content at scale.** Chambers of commerce, community colleges, libraries, associations.
2. **Get clear on who they are, then have AI find the contacts.** Be specific about the kind of organization and the person you want to reach.
3. **Give them something valuable for free, and make it easy to use.** A guide that lets them run it without you is what turns "thanks" into "yes."
4. **Offer to deliver it in person.** "Would you like me to come in and run this for your members?"

Once the assets exist, putting this together takes about an hour. That's the real advantage of being an expert with actual experience right now. You already have the pieces. AI helps you put them in front of the right people.

## What this could look like

Say you're a digital marketer with a guide called "5 ways to get more followers on LinkedIn." You could offer it free to chambers of commerce across the U.S. At the end of the guide, add one line: "If you want help auditing your LinkedIn profile, book a call with me on EveryExpert."

Say you're a financial coach with a budgeting worksheet. Community colleges and credit unions run financial literacy programs and are always looking for material. Send the worksheet with a short facilitator guide, then offer to lead a session.

That alone can be your play.

## Your homework

![](https://content.everyexpert.com/users/user_3C5hdmjmJN4tpmscq7VFRG40aD1/images/f006b9d0-dcb3-468a-8ca6-e144791d790a.png)

**20 minutes.** List three audiences that would want something you've already made, and the one asset you'd give them for free.

Think chambers of commerce, community colleges, libraries and associations. Then ask the second-order question: if they say yes, what's the next conversation?

## Bring it back

Lesson 2 of the Expert Accelerator is Thursday, October 29, at 12:00 PM ET. Bring your list, and we'll pick one route and ship its first piece with your booking link in it. It's free and open to every EveryExpert member: [https://www.everyexpert.com/events/accelerator](https://www.everyexpert.com/events/accelerator)

I run office hours every week. Check the best-practices channel for the latest schedule and to sign up.

Not on EveryExpert yet? Join at [https://www.everyexpert.com](https://www.everyexpert.com) and set up your page so people can book you.