# Lesson 3 recap: ask for a small yes, earn the comment, book the call _Permission\-first outreach, posts people want to comment on, and why your comments may be doing more work than your posts._ By Terry Rice Published November 8, 2026 Lesson 3 of the Expert Accelerator was about the space between a reply and a booked call. Most of us either go quiet there or jump straight to the link. The fix is smaller steps: ask for a small yes, give people a reason to comment, and show up in the conversations your buyers are already having. Below are the moves from the session, each with the steps to run it yourself, then Matthew's walkthrough of what happens before, during and after someone books you. **Prefer to watch?** The edited session runs about 54 minutes: [https://share.descript.com/view/aX0Ub2yhAy6](https://share.descript.com/view/aX0Ub2yhAy6) ## What's in the session - 0:04 What we're covering - 0:55 Lesson 2 in three moves - 2:33 Wins from the week - 6:43 Mine your LinkedIn connections for a crowdsourced post - 8:54 Collaborative posts - 10:37 Promoting at an event that bans offers - 14:17 Use NotebookLM as your speaker coach - 17:47 Drop the ums and take the pause - 22:44 Write for a busy New Yorker - 23:54 What makes EveryExpert different, in members' words - 26:11 How I'm filling my wellness event - 29:34 Give people a reason to comment - 32:11 Tag the experts your buyers follow - 33:21 70% of my views came from comments - 36:22 Comment more, post less - 37:51 Reverse engineer what works - 42:46 Matthew: before, during and after a booked session ## 1. Ask for a small yes before you pitch. I'm running wellness events here in Brooklyn, and I'm finding sponsors for them on LinkedIn. Here's the whole process. First, I use Grok to find people in fitness and longevity who might be a good fit. When I send the connection request, I'm straight up: I have a wellness event coming up in Brooklyn, I eventually want these sponsored by brands like yours, and I'd love for you to stop by this one for free to see what it feels like. A lot of people accept and then say nothing. It happens all the time. So I follow up with one question: "Hey, thanks for accepting. By the way, is it okay for me to send you more information about this event, yes or no?" The answer has been largely yes. Here's the version I use now: "Can I send you more info, or is there another time or route that works better?" The second half matters. They might point you to someone else on their team who handles this. Once they say yes, then you ask for the call. It booked me two calls in one week. One more thing. On the days I do this outreach, my post is about the same topic. If I'm inviting people to a wellness event, I'm posting about how wellness changed my life. When what you post lines up with what you're offering, the request lands better. How to run it: - Pick one thing you can give away: a free spot at an event, a guide, a short workshop. - Use AI to find five people who'd want it. Say what you're doing in the request itself. - When someone accepts and goes quiet, ask: "Can I send you more info, or is there another time or route that works better?" ## 2. Give people a reason to comment. After I've done the usual work on a post (a good hook, a moment where people see themselves, a clear lesson), I run it through AI one more time with this: ``` I'm trying to get more comments for this post. Please augment it so people will comment, because it'll make them feel good, look smart, or help others. [paste your post] ``` It's surprising how much small changes help. Everyone wants to sound smart. When you tell AI the outcome you actually want, more comments, instead of "make this engaging," you get a different result. A member shared a version of this that works in Facebook groups: post something useful, add a short video, and offer the transcript or the longer version to anyone who wants it. I'm surprised how well Facebook works for this. I posted in a local Brooklyn parents group about a barber who did a great job with my kids' hair, and people were grateful. I thought it was too salesy. It wasn't, because it helped them. How to run it: - Before your next post goes out, run the prompt above. - End with a question your people can answer from experience. - Reply to every comment within a day. ## 3. Comment more than you post. I left a quick comment on a Simon Sinek post once and it got about 20,000 views. It wasn't even a great comment. When I looked at my LinkedIn analytics a couple of months ago, 70% of my views came from comments, not my posts. Go check yours. You'll see 300 views here, 500 there, 1,000 on another. It adds up. That's also why goofy comments are a problem. People judge your expertise by your comments, and they can click straight through to your profile and your website. A thoughtful comment earns that click. "Agree!" doesn't. Think of a big creator's post as a conference they're throwing in the feed. The headliner draws the crowd, but the relationships happen in the comments. So tag and comment on the experts your buyers already follow. If you share three takeaways from Steven Bartlett's latest podcast and tag him, everyone who knows him has a reason to stop. Use AI to find the conversations you should be in. A couple of members use Muse, which works inside Facebook and Instagram groups and surfaces posts worth commenting on. I use Grok. Either way, AI finds the conversation and you write the comment. If I had to choose, I'd comment every day and post twice a week before I'd post every day and barely comment. Since I started doing this, people I wanted to reach have been sending me connection requests. I accept and ask: "Thanks for reaching out. I'm curious, what made you do so?" That's my lead gen. How to run it: - Open your LinkedIn analytics and check how many views came from comments. - List five people your buyers follow. Comment on their posts this week. - When someone new connects, ask what made them do it. ## 4. Borrow reach with collaborative posts. My friend Dori Clark made a collaborative post on Instagram with me and a few others. My posts usually get around 1,000 views. That one got about 200,000, because it went out to everyone's audience at once. LinkedIn now has collaborative posts too, if the feature has been turned on for you. Pair it with your network. Download your LinkedIn connections as a CSV (it no longer includes email addresses). Ask AI to find the people in it who'd fit what you're making, like a carousel on the state of your industry next year. Then message each one for a single tip, and let them know how many experts are in it and when it goes live. Someone in the session pushed back: she'd rather talk to five people and make five posts. That works too. The point is to take the idea and make it yours, and to stop doing all the work alone when other people would happily join in. How to run it: - Export your LinkedIn connections and ask AI to find five people who fit one topic. - Message each one for a single tip. - Publish it as a collaborative post if you have the feature, and tag everyone if you don't. ## 5. When the host bans offers, offer the deck. A member was preparing to speak at a closed community. The host doesn't allow offers, and speakers can email attendees once. So how do you leave the door open without breaking the rules? Someone in the session had the answer, and I agree with it. Say: "I know you're all taking a lot of notes... don't worry about it. If you want a copy of that deck, just give me your email address, I'll send it to you. My goal is for you to be present during this conversation." Put that on a few slides, including one you call out with "screenshot this one." Respect the host's culture. You're a guest in their room. And you don't have to sell anything in the moment. Your job is to be someone people want to spend time with again, on purpose. ## 6. Prepare like a speaker. Pause like one too. The only times I get nervous before a talk are when I'm not prepared enough. To prepare, I upload my outline to NotebookLM and have it create an audio overview that coaches me section by section: slow down here, don't rush this part. I listen while I walk around the neighborhood after dropping my kids off, or on the assault bike at the gym. A communications coach in the group shared the simplest way to come across better: drop the ums, ands and uhs, and be willing to pause. Silence feels uncomfortable, so we fill it. But the pause gives people time to take in what you said. As she put it, "a pause is a present." She added one more idea. Ask questions throughout your talk that get people nodding along. By the time you ask them to book a call or grab the deck, they've already said yes a few times. The same thinking works in writing. I picture a busy New Yorker on Broadway, late for work, walking past a magazine rack. What would make them stop, pick it up and keep flipping? I'll ask AI to find the parts of my draft where a reader might get bored, and add a line that makes them think about their own situation instead. ## 7. Matthew's walkthrough: before, during and after a booked session. Matthew Casteel from the EveryExpert team covered what happens once someone books you. A booking is the start of the client's experience. Here are the four pieces. **Intake questions.** Ask them at booking, so you don't spend the first five minutes of the call on "So, what are you working on?" Each service gets its own questions: short answer, multiple choice or a link. Keep it to three or four, or you add friction at checkout. Matthew recommends three kinds of question: what the client wants, what kind of problem it is, and what "worth it" looks like to them. The last one matters most. If you know what a win looks like before the call, you can deliver it. And answering makes the client think it through, so they show up prepared too. **Reminders.** Built in. EveryExpert sends a reminder 24 hours before the session and another 15 minutes before, to you and the client. If the client doesn't have an account, the reminder email signs them straight into the session. **Rescheduling and cancellation.** The default allows changes up to one day before. You can turn on custom settings and pick anything from seven days to 15 minutes. Making it easy to reschedule often saves a session that would otherwise be cancelled. **The recap.** When the session ends, both of you get a summary, key topics, action items and a transcript. A client who walks away with clear next steps remembers what was valuable, and is more likely to book again. ## Your homework before Lesson 4. ![](https://content.everyexpert.com/users/user_3C5hdmjmJN4tpmscq7VFRG40aD1/images/68015a00-52d5-4965-8ca4-3b7407ed64c9.png) 1. **Send five requests.** Say what you're doing, then ask before every next step. 2. **Earn the comment.** Post one piece that tags or features other people, and reply to every comment. Share it with us so we can feature you: [share your post](https://docs.google.com/forms/d/e/1FAIpQLSdrDJXx1Im5YiwDf9ohYBGYlcjkW_-AdKG7DEH4VWr1iXks4Q/viewform). 3. **Track the yeses.** Note who accepted, who said yes to more info, and who booked. ## Go deeper Each of these moves gets its own short article and video next week, one a day: - Turn silent LinkedIn connections into booked calls (Tue, Nov 10) - Get more LinkedIn views by commenting more than posting (Wed, Nov 11) - Get more comments on your posts with one AI prompt (Thu, Nov 12) - Reach more people with collaborative posts and expert carousels (Fri, Nov 13) - Get attendee emails at a talk without making an offer (Sat, Nov 14) - Use NotebookLM as your speaker coach before a talk (Sun, Nov 15) ## Lesson 4: Thursday, November 12, at noon ET. The follow-up: how to follow up without chasing, and turn one booking into a review people trust. Matthew joins again, then we open it up for Q&A. It's free, open to every member, and you can join any week. > **Save your seat:** [https://www.everyexpert.com/events/accelerator](https://www.everyexpert.com/events/accelerator) I run office hours every week. Check the best-practices channel for the latest schedule and to sign up. If you're not on EveryExpert yet, join the waitlist at [https://www.everyexpert.com/get-started](https://www.everyexpert.com/get-started). Talk soon, Terry Rice EveryExpert [Join the EveryExpert waitlist](https://www.everyexpert.com/get-started)