Lead with what fires you up, then send ten notes

How to pick what to sell first, and the low-pressure note that gets your first booking.

The short version: Lead with the thing you're most excited to talk about and sell. Then tell ten people who already know you that you're taking calls, and ask them to pass it along.

Not sure what to offer?

If you're on EveryExpert and still feeling iffy about what to put up, here's my advice: lead with what you're really, really excited to talk about and sell. The thing you're most fired up about.

Here's mine. Right now, believe it or not, what I'm selling the most of is custom digital playing cards. I have calls with people, I interview them, and then I make digital playing cards that challenge them to be the person they want to be.

That's what I'm selling. It ain't real consulting. There are lots of possibilities here.

And I'm having so much fun with it. Have fun with this, because everything else is automated. You just show up.

Then send ten notes

Your fastest first booking usually comes from someone who already trusts you. So reach out and let people in your network know you're offering coaching now.

Keep it simple:

"I helped [this type of person] get [this outcome]. If you know anyone who needs that, please share."

Reach out to ten people and you'll get some kind of response. Either "good luck, I can't help you," or "here's someone who can use you." Nobody is going to write back laughing at you.

One member texted 10 or 20 people she knows and made four sales.

Who goes on the list

  • Past clients. They already know what it's like to work with you.

  • Former colleagues. They've seen you do the work.

  • Anyone who has ever asked you for advice. Include them in the ask, since they keep asking you for advice anyway.

The note

Hey [name], quick one. I'm taking calls on EveryExpert now.
I help [type of person] get [outcome].
If you know anyone who needs that, including you, here's the link: [your EveryExpert link]

Send all ten today. Don't wait until your page feels perfect.

Your homework

30 minutes. Write your list of ten and send all ten notes today. Note who replies.

Bring it back

The Expert Accelerator runs live on Thursdays at 12:00 PM ET. It's free for every EveryExpert member: https://www.everyexpert.com/events/accelerator

I run office hours every week. Check the best-practices channel for the latest schedule and to sign up.

Not on EveryExpert yet? Join at https://www.everyexpert.com and set up your page so people can book you.

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