I help midlife founders turn their expertise into a business that doesn't demand 24/7 hustle
I spent 20+ years building products and leading startups. Now I work with midlife founders who've stepped away from corporate roles to help them build authentic personal brands and business systems that actually work. I focus on taking everything you've learned in your career and positioning it in a way that generates consistent inbound interest.
Most of my work centers on personal brand strategy and applying product thinking to yourself... identifying your core strengths, establishing clarity in your positioning, and building the systems that turn visibility into sustainable business without the constant hustle.
I review your current positioning and offering and walk you through friction points and a clear strategy how to turn your hard work into and authentic, profitable brand and business.