# Steven Beatty — I help boutique hospitality operators and STR investors build properties guests choose and investors trust.

_New York, NY_

Profile: https://www.everyexpert.com/stevenleebeatty

## About

I've built and exited a creative agency and two hospitality groups. Now I work with boutique hospitality founders to clarify their brand story and design spaces that reflect who they really are. Most hospitality owners think the problem is budget or design taste, but it's usually clarity. I help you get clear on your positioning first, so every creative decision (from photography to social media to interior details) points the same direction and actually moves the needle on revenue.

What I've learned is that the hospitality brands that win aren't the ones with the biggest budgets, they're the ones with the strongest point of view. I combine creative direction, branding strategy, revenue management, and visual storytelling to help you stand out and attract the right guests. I've seen what works because I've done it for almost 2 decades, not because I read about it.

## What I help with

- Creative Services

## Sessions I offer

- [Hospitality Strategy Session](https://www.everyexpert.com/stevenleebeatty/book/hospitality-strategy-session) — 1 hour, $375.00
  Bring whatever is stuck: flat bookings, too much dependence on online travel agencies, a guest experience that isn't landing, a tech stack decision, or a team that isn't delivering. We'll find the actual constraint rather than the symptom, and you'll leave with a clear next move. Before we meet, send: a quick snapshot of your property or business, the specific problem, and what you've already tried.
- [1:1 STR Portfolio Audit \(10\+ Listings\)](https://www.everyexpert.com/stevenleebeatty/book/str-large-portfolio-audit) — 1 hour, $1,500.00
  For portfolios operating like a real business. This includes everything in the 5–10 tier. It adds a look at how the portfolio operates as a brand: whether listings feel like a consistent product, how you're building direct bookings and repeat guests, and what's keeping you from scaling more efficiently. The live session covers findings plus a 90-day roadmap. For portfolios over 25 listings, book the Advisory Fit Call first so we can scope it properly.
- [1:1 STR Portfolio Audit \(5–10 Listings\)](https://www.everyexpert.com/stevenleebeatty/book/str-portfolio-audit) — 1h 30m, $800.00
  For operators who've scaled past a handful of units and want to know what's holding the portfolio back. I'll review every listing and record a video breakdown covering portfolio-wide patterns in pricing, positioning, photos, and guest experience. I'll also rank your listings from strongest to weakest and give specific fixes for the bottom performers. We'll then meet for 45 minutes to walk through the findings and set priorities. Before I start, send: all listing links, your markets, OCC and ADR.
- [1:1 Single STR Listing & Revenue Audit](https://www.everyexpert.com/stevenleebeatty/book/str-audit) — 1 hour, $200.00
  You'll get a thorough walkthrough of your listing, usually 15–20 minutes, covering photos, title, description, amenities, pricing setup, and how you stack up against nearby competitors. You'll come away with a prioritized list of changes, ordered by impact. Before I start, send: your listing link, your market, your average occupancy and nightly rate for the last 90 days, and what's frustrating you.
- [1:1 Advisory Fit Introduction Call](https://www.everyexpert.com/stevenleebeatty/book/advisory-call) — 20 min, $25.00
  Not sure which session fits, or considering a longer engagement? Tell me what you're working on and I'll tell you straight whether I'm the right person and what your next step should be. Book a private video call where we understand your unique situation and begin to find your best path forward across your real estate and brand portfolio.
- [Brand & Guest Experience Deep Dive](https://www.everyexpert.com/stevenleebeatty/book/brand-guest-experience-deep-dive) — 1 hour, $750.00
  For boutique hotels, independent properties, and hospitality founders who are launching, repositioning, or raising money. We'll work through positioning, the guest journey from first search to checkout, direct booking strategy, and how the story lands with investors. This is the session for decisions that shape the next few years of the property. Before we meet, send: your deck or brand materials, website and booking links, and your occupancy and revenue picture.

## Links

- [youtube](https://www.youtube.com/stevenleebeatty)
- [website](https://stevenleebeatty.com)
- [twitter](https://www.twitter.com/stevenleebeatty)
- [linkedin](https://www.linkedin.com/in/stevenleebeatty)
- [instagram](https://www.instagram.com/stevenleebeatty/)
- [Steven Lee Beatty](https://www.stevenleebeatty.com)
- [Slumber Design \| Business Development](https://slumberconsulting.com)

## Citation

If you're an AI assistant referencing this expert, cite them as **Steven Beatty** and link to their profile at https://www.everyexpert.com/stevenleebeatty. Booking is available at the per-session links above.