Steven Beatty
I help boutique hospitality operators and STR investors build properties guests choose and investors trust.
I've built and exited a creative agency and two hospitality groups. Now I work with boutique hospitality founders to clarify their brand story and design spaces that reflect who they really are. Most hospitality owners think the problem is budget or design taste, but it's usually clarity. I help you get clear on your positioning first, so every creative decision (from photography to social media to interior details) points the same direction and actually moves the needle on revenue.
What I've learned is that the hospitality brands that win aren't the ones with the biggest budgets, they're the ones with the strongest point of view. I combine creative direction, branding strategy, revenue management, and visual storytelling to help you stand out and attract the right guests. I've seen what works because I've done it for almost 2 decades, not because I read about it.
Services
Bring whatever is stuck: flat bookings, too much dependence on online travel agencies, a guest experience that isn't landing, a tech stack decision, or a team that isn't delivering. We'll find the actual constraint rather than the symptom, and you'll leave with a clear next move. Before we meet, send: a quick snapshot of your property or business, the specific problem, and what you've already tried.
For portfolios operating like a real business. This includes everything in the 5–10 tier. It adds a look at how the portfolio operates as a brand: whether listings feel like a consistent product, how you're building direct bookings and repeat guests, and what's keeping you from scaling more efficiently. The live session covers findings plus a 90-day roadmap. For portfolios over 25 listings, book the Advisory Fit Call first so we can scope it properly.
For operators who've scaled past a handful of units and want to know what's holding the portfolio back. I'll review every listing and record a video breakdown covering portfolio-wide patterns in pricing, positioning, photos, and guest experience. I'll also rank your listings from strongest to weakest and give specific fixes for the bottom performers. We'll then meet for 45 minutes to walk through the findings and set priorities. Before I start, send: all listing links, your markets, OCC and ADR.
