Steven Croston
Untangling video commissioning and production for business.
I've spent my career working out how to make corporate video work better: what to produce, how to produce it, who to work with and how to get the best value from the money spent.
At BP, I helped build an in-house production operation, worked across more than 900 productions, transformed the supplier and commissioning model, and helped turn an archive of 15,000+ films and tapes into a searchable, reusable resource.
Now I'm offering that experience to organisations and communications professionals who need an experienced second opinion.
Perhaps you're setting up a studio, reviewing production costs, choosing an agency, commissioning your first film or wondering what to do with years of existing content.
I'll help you untangle the options, ask the right questions and make more confident decisions before committing time and money.
Bring me the problem you're trying to solve, and we'll work it out together.
Services
Perhaps your organisation is producing more video than it used to. Perhaps agency costs are mounting, or someone has suggested building an in-house studio. You may have been asked to develop a business case without knowing where to start. I'll help you explore the options, understand the costs and practicalities, and work out which approach makes sense for your organisation. We'll look at the kind of content you need, how often you'll need it, the skills and equipment involved, and what is best
Video is expensive. But are you getting the right value for your money? Perhaps you have a production budget but aren't sure whether the costs are reasonable. Maybe different agencies quote wildly different prices, or you're struggling to explain to finance why a project costs what it does. You may simply suspect there's a better way of doing things. I can help you examine how your production spending works, where the money goes and what might be improved. We'll explore supplier arrangements,
You've been asked to commission a film, but you're not quite sure what to ask for, what it should cost or how to choose a supplier. Let's start at the beginning. Perhaps you've been given a brief to produce a leadership video, an employee story, a corporate film or a piece of technical content. You might already have a proposal from an agency, but you're finding it difficult to judge whether it represents good value. We'll work through what you need the film to achieve, who needs to watch it,
