Stephen Hey

I help indie game developers get their games noticed and sold without a marketing budget

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I've spent over thirty years in the gaming industry working on the business side—publishing, marketing, and helping developers understand how to get their games in front of players. Now I work directly with indie developers through workshops, one-on-one mentoring, and strategy sessions focused on pitching, branding, and commercial viability.

My expertise covers marketing strategy and positioning for games, publishing and business development, and building industry relationships that matter. I run the Manchester Games Network and deliver guest lectures to studios and students on what actually moves the needle commercially.

I also work with agencies and companies looking to gain insight or launch projects in the games industry, often helping creative agencies with strategy or helping companies like Red Bull make inroads into the market.

I am also available to work as a fractional marketing team lead for short- to medium-term engagements.

Brand Strategy & Positioning

Services

1:1 Video Call

Book a private video call to get personalized advice and guidance.

30 minFree