Sophia Sokolov
Retail Executive, Commercial Strategist & Leadership Advisory
With over 25 years of retail leadership experience, I specialise in commercial strategy, operational excellence and developing high-performing leaders. As former Head of Sales for Swarovski Australia and New Zealand, I led a network generating over $120 million annually, achieving the highest sales and profit in ANZ's history for two consecutive years. Today, as Co-Founder of SDC Advisory Group and Creator of Leadership Reengineered, I help organisations improve profitability, strengthen retail performance and build leadership capability. My expertise spans retail strategy, multi-site operations, customer experience, executive advisory and leadership development. I bring practical experience, commercial insight and a willingness to challenge conventional thinking. Whether you're navigating business growth, performance challenges or your next leadership transition, I'll help you gain clarity, identify opportunities and turn strategy into meaningful results.
Services
A strategic advisory session for retail executives, founders and senior decision-makers navigating complex commercial challenges, growth or transformation. Drawing on extensive executive experience leading large-scale retail operations, I'll provide an experienced perspective on strategy, profitability, organisational effectiveness and leadership. Together, we'll challenge assumptions, identify opportunities and establish clear priorities for sustainable business performance.
Is your retail business delivering its full potential? In this focused strategy session, we'll examine your current performance challenges, identify opportunities to improve sales, profitability, customer experience and operational effectiveness, and explore what's limiting growth. Drawing on extensive executive retail leadership experience, I'll help you identify practical, commercially focused actions to strengthen performance and deliver sustainable results.
In this focused 1:1 session, we'll unpack your current challenges, individually or as an organisation, identify what's holding you or your team back, and develop practical strategies to strengthen leadership effectiveness. Whether you're navigating difficult conversations, accountability, team performance or your next career step, you'll leave with greater clarity, actionable solutions and a clear path forward.
