Simon M. Rook

I help teams turn messy, inefficient processes into systems that actually work at scale. My background is in behavioral science, mixed-methods research, and operations. I apply that mix to real problems: at Google, I redesigned onboarding to cut ramp time from 15 days to 5 and saved $1.5M annually. I work with organizations that know something's broken but need research and systems thinking to fix it.

I'm most useful when you need to dig into what people actually experience, then translate that into better workflows, training, and decision-making. I use SQL, Python, and statistical analysis to move from insight to action, and I'm drawn to problems where evidence-based strategy drives measurable results; whether that's reducing overhead, improving onboarding efficiency, or helping teams ask smarter questions about their data.