Shane Smith

With a PhD in Marketing and 30+ years working across entrepreneurship, education, and business, I help founders and early-stage entrepreneurs build genuine confidence in selling.

I work especially with people who hate the idea of selling—not because they lack ability, but because it often feels pushy, scripted, or inauthentic.

That’s the real issue.

Most entrepreneurs think they need to become someone else to close deals. But selling feels uncomfortable because they’ve been taught to control conversations instead of understand them.

I approach this differently.

I help you see that your values, thoughtfulness, and ability to listen are actually your competitive advantage—not a liability.

Through coaching and courses, and using my N.I.C.E. method, I teach simple, practical conversation skills that allow you to sell in a way that feels natural to you—without pressure or pretense.