Serena Shoup

I help course creators set up bookkeeping systems that show them real numbers each month—no more guessing

Book a session

I've spent years working with course creators and online entrepreneurs who were leaving money on the table because they couldn't see their own numbers. I set up bookkeeping systems using tools like Xero that give you clear monthly financial reports, so you actually understand what's happening in your business instead of guessing.

Most bookkeepers just categorize transactions and send you a "done" email. I go further—I put together visual overviews and point out the key changes that matter for your growth and tax planning. I've seen over and over that when entrepreneurs understand their numbers, they can make smarter decisions and grow faster.

United States
Accounting & Bookkeeping

Services

Action Call

Join a 1:1 video call to take action with Serena's help on whatever you need; whether it's strategizing on sales tax, hiring, or looking at your numbers together, or actually setting up bookkeeping, payroll, sales tax, bank accounts, or implementing any other financial systems in your business.

1 hour$250
1:1 Bookkeeping Diagnostic

Book a private video call to get personalized advice and guidance around your existing bookkeeping setup

30 min$100