Seb Pedavoli
I help SaaS founders + leaders get clear on who they sell to, why they win, and what to charge.
I bring over 15 years of product and leadership experience having founded bootstrapped and VC-backed companies, grown teams across the world and shaped software products at scale.
I currently lead product at Sked Social with hands-on experience in product vision, pricing strategy, and go-to-market decisions.
I've built, shipped and led remote product, design, engineering and product-marketing teams across B2B and B2C software.
My specialty is distilling a business down to its core problem to understand the ICP, positioning, value proposition, then packaging and pricing; all leading to a plan to deliver it.
Services
The full chain. I review your customer data, win/loss notes and current pricing beforehand. In the workshop we define the ICP, sharpen positioning and value proposition, and pressure-test packaging and price points. Two weekly async follow-ups after, including one review of your revised messaging or pricing page. For founders and product leaders about to raise, reprice or relaunch.
For a specific problem you're looking to solve. I'll do a pre-read before the call. We diagnose the root cause together and you leave with the decision to make and the next three moves. Good for founders or product leaders who'll do the work themselves.
Bring the problem: deals stalling, churn in the wrong accounts, a pricing change you're nervous about. I'll work out which link is broken — ICP, positioning, value prop or pricing — and whether a paid session is worth it. Pure qualification; you leave knowing where to look.
