I help operations teams turn scattered AI tools into a coordinated system that actually remembers your business
I'm the founder of Fulcrum AI, building AI systems for ecommerce store owners - Shopify/DTC operators handling fulfillment, ads, email, and inventory largely on their own. The system lives inside tools you already use instead of a new platform to learn.
Proof point: Legacy, a streetwear brand where I run the Shopify store, Google Ads with weekly reporting, Klaviyo email campaigns, and a product-upload pipeline that turns a photo into a ready Shopify draft.
I also built an AI executive assistant over SMS for iGenius, a phone repair shop, covering job tracking, customer quoting, inventory alerts, and expense logging - the same systems-thinking I bring to store owners.
I find the two or three workflows actually costing you time and automate them end to end, because I run these systems myself before building them for anyone else.