I help business owners stop giving away profit, time and value by making commercial negotiating simpler and more effect.
I’m a commercial negotiation strategist who works with services business owners to strengthen the conversations, decisions and boundaries that shape how profitable and rewarding their business is to run.
My focus is on the everyday commercial moments where value gets negotiated away: scope creep, pricing conversations, client expectations, difficult asks, saying no, and knowing when “sure, no problem” is costing the business more than it should.
I’ve negotiated more than $575M in deals and authored two books on negotiating in work and life. Today, I use that experience to help business owners become more deliberate about how they negotiate, protect value and make commercial decisions.
Through 1-on-1 sessions, programs, and speaking engagements I give business owners practical actions they can use immediately to strengthen their commercial boundaries, improve profitability and build a business that's more rewarding to run.
A conversation to see if I’m the right person to help you. Use this if you’re considering support with an important negotiation, client conversation, fee or scope issue, saying no or another conversation you don’t want to get wrong. We’ll talk through what’s happening, what you’re trying to achieve, and how I can best support you. If you already have a specific conversation or negotiation you want to prepare for, book a Power to Ask session instead so we can jump straight in.
Enough is enough. It’s time to fix what isn’t working, without damaging a client relationship you value. Bring one live client situation where the work has drifted beyond what was agreed. We’ll work out what’s fair, what needs to change and how to articulate it so your client understands. Then we’ll create a plan for the conversation so you can be clear, commercial and protect the relationship. You’ll leave ready to step into the conversation with the Game Plan to guide your negotiation.