I help business owners stop giving away profit, time and value by making commercial negotiating simpler and more effect.
5.0(2 Reviews)I’m a commercial negotiation strategist who works with services business owners to strengthen the conversations, decisions and boundaries that shape how profitable and rewarding their business is to run.
My focus is on the everyday commercial moments where value gets negotiated away: scope creep, pricing conversations, client expectations, difficult asks, saying no, and knowing when “sure, no problem” is costing the business more than it should.
I’ve negotiated more than $575M in deals and authored two books on negotiating in work and life. Today, I use that experience to help business owners become more deliberate about how they negotiate, protect value and make commercial decisions.
Through 1-on-1 sessions, programs, and speaking engagements I give business owners practical actions they can use immediately to strengthen their commercial boundaries, improve profitability and build a business that's more rewarding to run.
A conversation to see if I’m the right person to help you. Use this if you’re considering support with an important negotiation, client conversation, fee or scope issue, saying no or another conversation you don’t want to get wrong. We’ll talk through what’s happening, what you’re trying to achieve, and how I can best support you. If you already have a specific conversation or negotiation you want to prepare for, book a Power to Ask session instead so we can jump straight in.
You like the client, but enough is enough. The scope has crept, you're doing more than agreed, and your margin, time and patience are paying for it. Bring one live client situation - in this 1-on-1 session, we’ll work out what’s fair, what needs to change and how to raise it without damaging the relationship. You’ll leave with a clear Game Plan to guide the conversation, so you can stop absorbing the cost, reset the relationship and start enjoying working with this client again.
Lois Keay-Smith
Verified
“Sam is incredible at getting to the heart of your pricing strategy and what's behind it. She has a knack for gently prodding and helping you to realise your value and then you can use her frameworks to know how to ask for what you want in your pitch, offer or negotiation. If you have an ace offer or service and need to charge for the value you give (and give, and give...) work with Sam. You'll receive dividends on the investment and be all the wiser from the experience. I greatly enjoyed our session, she's fun even though it can be seen as serious business. Highly recommended!”
Maria Doyle
Verified
“Sam is a genuine, down to earth professional who was super easy to talk to - she really understands what it means to run a small business and was able to get to the heart of my conundrum very quickly. Looking forward to working with her soon!”