Sam Croswell

I'm a staff product designer at Kajabi. I consider myself a multidisciplinary designer able to contribute and share a perspective across UX, visual design, design systems, animation, interaction design, product strategy, and frontend-end development. In my work I try to understand the whole picture then make the details feel right, whether that's scaling an existing product or building from zero to one. I'm drawn to the balance of simplicity and innovation, and to projects that help people build something of their own.