Marketing Strategist | Brand Strategy & Positioning
I am a marketing practitioner focused on brand strategy, positioning, and the ongoing work of keeping a brand recognizable.
My perspective was formed over eight years of marketing leadership inside a multi-brand company. In that environment, growth and consistency had to coexist. Campaigns, digital channels, customer experiences, and external partners all shaped how the brands were understood. The work that mattered most was not just setting strategy, but creating the conditions for that strategy to hold as the organization produced more work across more contributors.
Today I run a private marketing practice that helps organizations establish direction, organize their marketing activity, and maintain brand recognition over time. I developed TalaViri, a Brand Intelligence methodology and operating system, to support this work by connecting brand context, creative decisions, and organizational memory.
Determine whether any paid work is actually useful for your current situation. What we cover • Brief context on your business and marketing activity • What feels unclear, inconsistent, or stuck • Whether a diagnostic or planning engagement would create useful clarity • A clear next step, or a direct recommendation that nothing is needed right now Note: This is a working conversation, not a sales call. The goal is to leave with a practical read on the situation and a sensible next move.
Examines the wider set of your marketing materials to identify the patterns that are already shaping how the brand is recognized. You receive a structured diagnostic report that shows: • Where the brand is strongest • Where the signal breaks • What should be protected • What is fragmenting • Clear strategic priorities • Supporting evidence The report is built to be useful to leadership, not just descriptive. This work is based on a methodology developed over eight years of marketing leadership i