I help brands turn ambitious ideas into launches, campaigns and experiences that deliver results.
I've spent over 10 years working with global brands including L'Oréal, Renault, Rogers, Cartier and Mondelēz.
My background covers everything from helping launch MDLBEAST, a music festival that sold 400,000 tickets in three days, to managing international campaigns across 27 European markets and influencer programmes for some of the world's biggest consumer brands.
I've worked both agency-side and in-house, so I understand what it takes to turn a good idea into something that actually happens.
I can help you work through a brand launch, develop an influencer campaign, plan an ambitious activation or figure out why your existing marketing isn't delivering what you expected.
I'm practical, commercially minded and happiest when there's a real problem to solve.
60-minute working session to review your launch, challenge the thinking and identify what needs fixing or doing next.
Review your creator strategy, influencer selection, briefs, budget and campaign approach.
90 minutes to pressure-test an ambitious campaign, event or brand experience, covering the idea, feasibility, partners and delivery.