I design products, teams and systems that build audience trust and drive business forward
With 20+ years of experience, I've led design work for brands like Forbes, Apple, Nike, The New Yorker, Medium, and more —building products and experiences that reach billions. I partner with organizations looking to strengthen their design leadership, create systems that scale, and make decisions grounded in user research and measurable outcomes.
I focus on the intersection of craft, strategy, and culture. Whether it's building high-performing design teams, creating design systems, or developing AI-powered products, my work centers on one constant: a deep obsession with understanding users and ensuring design drives real business results.
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