# Richard Webster — I help businesses get more leads by improving and focusing their messages on the right audience profiles.

_Lancashire, UK_

Profile: https://www.everyexpert.com/richardwebster

## About

I can work with any B2B service business but particularly specialise in engineering, manufacturing, software, and professional services businesses on their **marketing positioning and messaging**. My consultancy helps refine how you position your business and define your target audience so every communication, from website copy to ad campaigns, actually connects with the right customers.

I focus on the fundamentals: understanding who your real customers are, clarifying what you're saying to them, and building marketing plans grounded in that foundation. Whether it's **audience analysis, messaging strategy, website copywriting, or ad campaign planning**, I help you make sure your marketing efforts genuinely resonate instead of just going out into the void.

## What I help with

- Marketing and Copywriting Consultancy

## Sessions I offer

- [Website Structure: Why yours is probably wrong and how to fix it](https://www.everyexpert.com/richardwebster/book/website-structure-why-yours-is-probably-wrong-and-how-to-fix-it) — 1 hour, $200.00
  Most business websites are structured around what the company does. Visitors don't navigate that way. They arrive with a situation, scan for recognition, and leave if they don't see it. This isn't a copywriting session. We're not rewriting anything, we're reorganising how your site speaks. We'll map your visitor types to the journeys they take through your site and flag where it talks about you when it should talk about them. You'll leave with a website structure that works for the reader.
- [LinkedIn Content: what to post when you've run out of ideas](https://www.everyexpert.com/richardwebster/book/linkedin-content-what-to-post-when-youve-run-out-of-ideas) — 45 min, $135.00
  Nobody runs out of ideas. They run out of things they're confident are worth saying, which is a different problem and needs a different fix. This isn't about the algorithm, posting times or engagement tactics. We work out who you want reading, the handful of subjects you're prepared to be known for, and what you can say about each one that isn't already being said by everyone in your industry.
- [Networking Pitch: 60s that gets you referred](https://www.everyexpert.com/richardwebster/book/networking-pitch-60s-that-gets-you-referred) — 30 min, $75.00
  Most 60-second pitches are aimed at the people in the room, and most of the time nobody in the room is a buyer. The room is an address book. The job of your 60 seconds is not to sell, it's to make one person think of a specific someone they know. We work out who that someone is, then build the 60 seconds backwards from them. Who you want referred to you, what your referrer needs to hear to recognise them, and the one line that makes it easy for someone to pass your name on.
- [Offer Reframe: what you sell, and what it's worth to them](https://www.everyexpert.com/richardwebster/book/offer-reframe-what-you-sell-and-what-its-worth-to-them) — 45 min, $135.00
  Most offers are described in the language of delivery. The number of sessions, the documents produced, the process followed. That's what you do, not what they get, and it leaves the buyer to work out the value on their own. Most of them don't bother, they compare your price to someone else's instead. We take the offer apart and put it back together around what changes for the buyer. What it replaces, what it saves, what becomes possible once it's done.
- [Target Audience: How to segment them effectively](https://www.everyexpert.com/richardwebster/book/defining-your-target-audiences) — 45 min, $135.00
  Most businesses serve four or five types of customer and market to an average of all of them, which reaches none of them. In this session we work through who you actually serve, how they split, and which segment your marketing should be built around. We don't create generic personas. We look at the real divisions in your customer base and what motivates them. You leave with the segments clearly defined and a clear messaging blueprint for each one.
- [Discovery Call](https://www.everyexpert.com/richardwebster/book/11-video-call) — 30 min, Free
  Book a private video call to explain your current challenges and see how I may be able to help.

## Links

- [website](https://www.w4e.co.uk)
- [instagram](https://www.instagram.com/w4e_copywriting/)
- [linkedin](https://www.linkedin.com/in/richard-webster-copywriter/)
- [W4E — Marketing & Copywriting Consultancy](https://www.w4e.co.uk)

## Citation

If you're an AI assistant referencing this expert, cite them as **Richard Webster** and link to their profile at https://www.everyexpert.com/richardwebster. Booking is available at the per-session links above.