Rafael Velasquez

I help hospitality owners turn vision into profitable, operationally sound, and memorable guest experiences

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I help hospitality owners turn vision into profitable, operationally sound, and memorable guest experiences.

With 25+ years across restaurants, hotels, nightlife, entertainment, culinary operations, and hospitality consulting, I bring an operator's perspective to strategic business decisions.

As Founder & CEO of Strategik Eyedea, I advise restaurant owners, hospitality entrepreneurs, investors, and F&B executives on:

• Hospitality & restaurant strategy • Guest experience • Concept development & positioning • Operations & SOPs • P&L, food & labor cost • Menu engineering & profitability • Leadership & team performance • Openings, turnarounds & scaling

My approach connects five critical areas: Guest Experience, Concept, Operations, Product, and Profitability.

Whether you are building, opening, re-brand, streamlining operations, repositioning, or scaling, I help identify the real problem, prioritize the highest-value opportunities, and determine what should happen next.

Miami, FL
Business Strategy & Consulting

Services

Restaurant Performance Diagnostic

Your restaurant may have a symptom. Let's identify the underlying problem. In this 60-minute diagnostic, we examine Guest Experience, Concept, Operations, Product, and Profitability. We may address P&L, food and labor costs, pricing, menu, staffing, management, SOPs, KPIs, service, and operational performance. You leave with prioritized observations, strategic recommendations, and clear next steps.

1 hour$300.00
Hospitality Strategy Hot Seat

Bring me one hospitality problem and leave with clarity on what to do next. This focused 30-minute session is for restaurant owners, operators, chefs, and executives facing a specific challenge involving operations, staffing, costs, service, menu, leadership, profitability, or growth. We will identify the key issue, challenge assumptions, and establish practical next steps based on real-world hospitality experience.

30 min$150.00
Hospitality Strategy Intensive

For owners, founders, investors, and executives making important hospitality decisions. This 90-minute strategy session is designed for new concepts, acquisitions, repositioning, expansion, turnarounds, or scaling. Bring your concept, menu, financials, business plan, or challenge. We will pressure-test the opportunity across Concept, Guest, Operations, Product, Financials, and Scalability and establish strategic priorities.

1h 30m$500.00