Peter Schroeder
I help founders decide what to build and focus on.
I've spent two decades building and selling technology products—from cloud communications platforms to AI systems—and what I've learned is that founders often build what they love instead of what people need. I help early-stage founders clarify their strategy, validate their core assumptions, and focus on the product decisions that actually move the needle.
Most teams mistake feature velocity for progress. They ship constantly but never ask whether they're solving a real problem at scale. I come at it differently: we ruthlessly cut distractions, test your boldest bet, and let market feedback drive what you build next.
Services
Define the smallest useful version of your product and decide what comes next. We'll work through your customer journey, separate essential features from distractions, and prioritize a practical roadmap around learning and customer value. For founders with a product concept or an overgrown backlog. Bring your idea, current feature list, and any customer feedback. A working session focused on scope and priorities.
Get a focused second opinion on one business or product decision. We'll clarify your options, challenge the assumptions behind them, and identify a practical next step. Useful when you're deciding what to build, which customer to focus on, or whether to pursue an opportunity. Bring one specific question and enough context to get straight to work.
Turn a broad product idea or a stalled product into a clear next step. We'll examine your target customer, the problem you're solving, your riskiest assumptions, and what to validate before building more. Leave with a sharper product direction and a practical next experiment. For early-stage founders. Bring a short product overview and your biggest open question.
