Perryn Olson

I work with mid-market general contractors and trade contractors ($25M–$250M) who've outgrown their marketing. Your business has evolved—you're winning work, you have the talent—but your brand, messaging, and recruiting presence haven't caught up. That mismatch costs you: wrong projects, wrong applicants, missed opportunities.

As a fractional CMO, I bring clarity to positioning, credibility to messaging, and structure to marketing systems. I hold certifications as a Certified Professional Services Marketer (CPSM) and Certified Construction Marketer (CCMP), and I'm a Fellow with the Society for Marketing Professional Services (FSMPS). I also speak, host a podcast, and write on construction marketing.