Paul Pape
I help creative entrepreneurs and makers understand their business by translating it into a language they already speak
I spent 20+ years in creative industries (Disney, Universal, Nickelodeon) before becoming a business strategist, and I work with creative entrepreneurs who are talented but drowning in traditional business advice that makes no sense. I translate pricing, customer positioning, and growth strategies into frameworks that actually match how creative minds work—so you can build a profitable business without losing what makes you unique.
Most business coaches treat creativity as something to suppress or push aside. I've learned that's exactly backward: the same thinking that makes great creative work also makes for brilliant business strategy when it's framed right. I help you see your business through the lens of the craft you already understand, which means the solutions stick because they feel native to who you are, not forced onto you.
Services
Stuck on one specific thing — what to charge for a project, a tricky client situation, a decision you keep circling? Bring it and we'll knock it out. Fast, focused, and you'll leave with a clear next step. Best for a single question, not a full deep-dive.
Bring your biggest business frustration — pricing, finding the right customers, what's keeping growth stuck — and we'll translate it into a plan that actually fits how you work. You'll leave with concrete next steps you can act on this week, not vague theory. Built for creative entrepreneurs and makers ready to fix one real problem.
The full overhaul. We go wide and deep — pricing, positioning, your ideal customer, and a 90-day plan — in one focused working session. You leave with a written game plan tailored to your business and the clarity to run it. Best for creatives ready to rebuild, not just patch.
