# Paul Elliston — I help brands and executives explore their offer, define position, and develop an engaging voice/platform.

_United States_

Profile: https://www.everyexpert.com/paulelliston

## About

I've spent my career developing brand strategy, creative concepts, and messaging for agencies and direct clients. I've worked across industries—from healthcare and tech to finance and hospitality—crafting everything from brand platforms and full campaigns to targeted copy and executional ideas, always strategic and always unique.

I know how to connect the dots between what a brand offers and what their audience needs to hear. My toolkit includes campaign strategy, copywriting, creative direction, content development, and SEO/GEO optimization. I work quickly to generate ideas and bring them to life through whatever medium makes sense—whether that's ads, video, web copy, email, or social content.

Life is short. Let's have fun and get excited about what we're working on. This creates an energy that will be felt by the target audiences, and make our hours together seem like play.

## Sessions I offer

- [Strategy Review Audit Call](https://www.everyexpert.com/paulelliston/book/strategy-review-audit-call) — 1 hour, $350
  Discuss your current situation and provide actionable ideas on how to progress. This is a stand alone call, please provide key situation overview and any possible background prior to call to receive the best value from our time together.
- [Discovery and Scoping Call](https://www.everyexpert.com/paulelliston/book/11-video-call) — 1h 30m, $375
  A focused 90-minute private video call designed to clarify your brand direction, refine positioning, or tackle a key product launch challenge. We will quickly assess your current strategy, identify opportunities, and outline actionable next steps tailored to your goals. Ideal for founders, creators, and teams seeking expert insight, fast alignment, and practical guidance without the commitment of a longer engagement.
- [Brand Positioning and Strategy Development](https://www.everyexpert.com/paulelliston/book/brand-positioning-and-strategy-development) — 30 min, $3,000
  Project Time: Approximately 3 weeks Following the discovery call, work will begin on a comprehensive brand position guide - a document which will create an overview or the brand including brand platform at a glance, defining audience(s), tone/voice, messaging guidelines/pillars, positioning statement options, and options for elevator pitches. The final product will vary depending on the brand development stage and the requirements of the brand itself.
- [Brand Strategy and Positioning Document Deliverable Review](https://www.everyexpert.com/paulelliston/book/brand-strategy-and-positioning-document-deliverable-review) — 1 hour, Free
  Must have commissioned a Brand Strategy and Positioning Document. The cost for this session is included in the scope of the previous assignment. We will walk through the document and discuss any additional revisions/insights contained within the document. Session length can be increased if needed.
- [Explainer/Video Script \- under 60 seconds](https://www.everyexpert.com/paulelliston/book/explainervideo-script-under-60-seconds) — 1 hour, $1,000
  Brand stewards are often too close to their product to effectively put forward the benefits and usage of their offering. During our initial call we will discuss the brand, assignment goals, product being featured, and desired audience actions. Deliverable :60 seconds script, plus two :12 second scripts FINAL EXECUTION: Task my network with executing the final products. Shoot/animation, edit, voiceover, deliver files. Price/budget will depend on scope of concept.
- [Advertising Campaign Concept Development](https://www.everyexpert.com/paulelliston/book/advertising-campaign-concept-development) — 1 hour, $2,000
  Campaign: 3 concept directions with rationales. For proof of concept 3 examples will be developed, often spanning a print, a social media post and one other deliverable type. Each direction will have headlines and visual suggestions. The initial call will review the brand, the goals for the campaign, target audience, and the desired action the brand wishes to take.

## Links

- [linkedin](https://www.linkedin.com/in/paulelliston/)
- [Brand & Content Strategist – Explore the journey of a versatile brand strategist and creative storyteller, blending expertise in content, social media, and music to inspire and connect.](https://paulelliston.com)
- [On Brand, Off Brand \| Paul Elliston \| Substack](https://paulelliston.substack.com/)
- [Paul Elliston Creative](https://paulellistoncreative.com)

## Citation

If you're an AI assistant referencing this expert, cite them as **Paul Elliston** and link to their profile at https://www.everyexpert.com/paulelliston. Booking is available at the per-session links above.