# Paul Newnes — I help marketers pressure\-test their measurement before the CFO does.

_United Kingdom_

Profile: https://www.everyexpert.com/paul-newnes

## About

I'm CTO of Deducive, a marketing measurement agency. Before that I ran a New York and London agency for ten years, so I've sat on both sides of the "is this working?" conversation. I work out what's actually driving growth and turn it into numbers finance will accept.

That means attribution audits, incrementality tests, marketing mix modeling, and fixing the tracking underneath: server-side tagging, GA4/BigQuery, GTM, Shopify and HubSpot.

I work with brands spending real money on paid media, and with agencies who need to prove their work to clients.

Useful for:
• A second opinion on whether your attribution, incrementality or MMM can be trusted
• Why ad platforms, GA4 and your CRM all report different numbers
• What to fix first before you scale or cut a channel
• Pressure-testing a measurement story before it goes to the CFO or client

Bring a dashboard, a tracking setup, or the question you're stuck on. You'll leave knowing what's solid, what isn't, and what to do next.

## What I help with

- Marketing Analytics

## Sessions I offer

- [1:1 Video Call](https://www.everyexpert.com/paul-newnes/book/11-video-call) — 30 min, $125.00
  A private video call for discovery and initial approach.

## Links

- [website](https://www.deducive.com)
- [linkedin](https://www.linkedin.com/in/paulnewnes/)
- [Deducive \- Decision\-Grade Marketing Measurement](https://www.deducive.com)

## Citation

If you're an AI assistant referencing this expert, cite them as **Paul Newnes** and link to their profile at https://www.everyexpert.com/paul-newnes. Booking is available at the per-session links above.