Patrika Alis Cheston
I help startup founders close the gap between what they do and what actually converts.
Patrika Alis Cheston is the founder and CEO of Roundology, a marketing and lead-generation agency helping early-stage SaaS founders turn their story into a revenue engine. After 15 years building brands in New York, she returned to North Carolina to focus on the work she cares about most: helping overlooked founders find the "hidden gem" in their own story and turn it into messaging that actually converts.
Patrika has worked with founders navigating fundraises, rebrands, and go-to-market pushes, and has spoken on stages including CVENT CONNECT, Inbound, and the NYC Mayor's Office AmeriCorps keynote. Her proprietary framework, the Hidden Gem Revenue Engine™, is built specifically for founders who know their product but haven't yet found the language that makes people say yes.
Book a session if you're stuck between what you're building and what your market is hearing.
Services
A deeper working session built around Patrika's Hidden Gem Revenue Engine™ framework. You'll walk through your founder story, current positioning, and go-to-market approach together, and leave with a concrete messaging and revenue strategy you can start executing immediately. Best for founders preparing for a fundraise, rebrand, or new market push who want more than a diagnosis. They want a plan.
A fast, focused session to pinpoint exactly where your messaging is losing people. Bring your current website, pitch deck, or positioning statement. Patrika will identify the single biggest gap between what you're actually doing and what your current messaging communicates, and give you one clear next step to fix it. Best for founders who need a quick outside read before a launch, fundraise, or campaign push.