James Hsu
I help founders make high-stakes calls on subscription growth, retention, and AI product strategy.
Head of Design at Crunchyroll. Formerly Head of Design at FabFitFun. Two billion dollar subscription businesses. 18+ years in entertainment, DTC, and startups.
Founders and operators book me when the cost of being wrong on a design or product decision is large enough that an outside read pays for itself many times over. Usually that means an acquisition funnel that isn't converting, a checkout flow that's leaking, a churn problem that won't move, or an AI product that needs a strategy before it ships.
What I bring is operator pattern recognition, not consultant frameworks. The current Crunchyroll playbook drove a 31% lift in premium homepage conversion, 22% growth in account registrations, and 9.6% drop in overall churn.
Specialties: subscription growth, monetization and retention design, SVOD and media UX, AI product strategy, anime and Japanese IP.
For founders, heads of product, and heads of growth with a high-stakes call to make. AMA welcome.
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Head of Design @ Crunchyroll. Formerly FabFitFun. Two, Billion dollar subscription businesses. One hour to pressure-test your hardest growth, monetization, or retention call with the playbook behind a 31% lift in premium conversion, 22% registration growth, and 9.6% churn drop. Specialties: SVOD, subscription DTC, anime and Japanese IP. For founders where being wrong is expensive. AMA welcome.
