Obie Poasa

I spent decades on the agency side and at major brands like adidas and Columbia Sportswear, watching companies leave money on the table because they didn't understand how to optimize their paid channels. Now I work with small to mid-sized businesses and ecommerce brands to audit their performance marketing setup and unlock the growth that's already possible in their existing spend.

Most brands treat each marketing channel like it's separate—paid search over here, social ads over there—but they're not talking to each other. I look at the data holistically to find where attribution gets muddled, where budgets should shift, and where the fundamentals are just broken. That's where the real wins come from.