I help startup founders and entrepreneurs clarify their business direction
I'm an entrepreneur working across technology, artificial intelligence, digital products, commercial business development, and marketing.
My experience spans developing software platforms, AI-powered systems, consumer applications and physical business concepts, from ideas and commercial strategy through to product development and market preparation.
I work with founders, entrepreneurs and businesses to evaluate ideas, challenge assumptions, identify opportunities and solve practical problems. My approach combines commercial thinking, product strategy, technology and design, with an emphasis on what can realistically be built, delivered and sustained.
Whether you're exploring a new venture, developing a product, considering AI integration or facing a difficult business decision, I offer an independent perspective informed by hands-on experience.
My focus is straightforward: helping you understand your options, make informed decisions and identify a practical way forward.
Get an independent, considered perspective on a specific business, product or technology question. Submit your question with relevant context and receive a personalised video response exploring the key considerations, potential challenges and practical next steps. Ideal for entrepreneurs and founders who need clarity on a particular issue without committing to a full consultation. One clearly defined question per submission.
A comprehensive advisory package combining venture strategy, technology assessment and an in-depth business review. Across three private sessions, we'll examine your commercial proposition, product direction, technology opportunities, competitive positioning and development priorities. Designed for founders and business owners seeking a coordinated strategic assessment, constructive challenge and a clearer direction for their next stage of development.
Facing an important business or product decision? Submit your challenge with relevant background and receive a detailed video assessment of your options, potential risks and commercial implications. Drawing on practical venture-building and product development experience, I'll challenge assumptions, identify considerations you may have overlooked and offer an independent perspective to help you determine your next move.