Neil Shapiro

With an MBA and deep experience in Google Analytics 4, Google Tag Manager, and data visualization, I help marketing teams turn their analytics setup into a real decision-making tool. Most businesses have tracking in place but no idea what the data is actually telling them—I fix that by implementing systems that surface what matters and presenting it in a way your team will actually use.

Most analytics consulting starts backwards: set up the tools first, figure out what you're measuring later. I do the opposite. I ask what questions you actually need answered, then build the tracking and reporting to match. That's why clients go from lost in dashboards to confident about where to focus next.**