I help sports clubs and businesses build brands that turn people into fans
I’m a brand strategist and creative director with 25 years’ experience across sport, entertainment, FMCG and major events, including 15 years working in football. I’ve built brands and campaigns for Western Sydney Wanderers, Football NSW, Panthers Group, Summernats, Metcash and Bose, so I know what it’s like on the client side.
I help business owners work out what makes them different, say it clearly and build a brand people become fans of. That might mean sharpening your positioning, figuring out whether you really need a rebrand, or getting your team telling the same story.
My approach is simple. We get to the real problem, cut through the noise and focus on what will make the biggest difference. You’ll leave with clear, practical next steps, not a pile of theory.
Most brands don’t need a new logo. They need clarity on what they're offering and who they're offering it for. That’s where I start.
Thinking about a rebrand? Before you spend money on a new logo, let’s make sure it’s the right move. Sometimes you need a full rebrand. Sometimes a refresh will do. Sometimes the real problem isn’t the look. We’ll talk through where your brand is now, where your business is heading and what’s holding it back. You’ll leave knowing whether to rebrand, refresh or fix something else first. Want to go further? Book a Mixing Desk session within 30 days and your call fee comes off the price.
Need a creative director’s eye? Maybe you’ve got a new logo, website or campaign and something feels off. Or you’re about to brief a designer and want to get it right first. Bring me your work. I’ll give you honest, expert feedback on what’s working, what isn’t and why, plus clear direction on what to change. 25 years of creative direction, applied to your brand. Need hands-on help? Book a Design on Tap day within 30 days and your call fee comes off the price.
Got a burning brand question? You know something isn’t working but can’t put your finger on it. Maybe you’re wondering if it’s time to rebrand, or why you’re not standing out. Bring it to me. We’ll work through it properly, and you’ll leave with clear, practical recommendations you can act on straight away. Whatever we work out is yours to keep. Want to go further? Book a Mixing Desk session within 30 days and your call fee comes off the price.