# Natalie Hoop — Stop building another job. Build the fractional business that actually works.

_United States_

Profile: https://www.everyexpert.com/nataliehoop

## About

Most fractional leaders left corporate for freedom and got a worse version of the job they left — inconsistent revenue, underpricing, no real pipeline. That's not a skills problem. It's a mindset problem wearing a structure costume.

I coach fractional leaders on the mindset shift from contractor to CEO, then rebuild pricing, positioning, and go-to-market from there. I'm also an active Fractional COO — still in the work, not coaching from a seat I left in 2023.

I went fractional after an unexpected layoff, underpriced my first role by 3x, and rebuilt from scratch. Twice, actually — once after I got it wrong.

## What I help with

- Coaching

## Sessions I offer

- [Fractional Business Clarity Call](https://www.everyexpert.com/nataliehoop/book/fractional-business-clarity-call) — 30 min, $175.00
  Not sure what is actually holding your fractional business back? In this 30 minute call we cut straight to it. Bring your biggest question, your stickiest problem, or the thing you have been going back and forth on. You will leave with a clear answer and a specific next step. This is not a sales call. It is a working session.

## Links

- [website](https://nataliehoop.com/)
- [linkedin](https://www.linkedin.com/in/nataliehoop/)
- [instagram](https://www.instagram.com/nataliehoop_ops)
- [Home \| The Ops Edge](https://the-ops-edge.beehiiv.com/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Natalie Hoop** and link to their profile at https://www.everyexpert.com/nataliehoop. Booking is available at the per-session links above.