Helping international companies understand China, find the right partners and move opportunities forward
Doing business in China can be difficult before the real work even begins. Companies may have market reports, supplier lists, introductions or trade-fair plans, yet still struggle to understand what is happening locally, who is worth speaking to and what should happen next.
I founded XUNION in Shanghai to help international companies close that gap. I work with founders, SMEs and commercial teams that need a practical view of China before committing significant time, budget or resources.
My work spans market and business discovery, potential partners and distributors, trade fairs and business visits, strategic partnerships, and local commercial execution.
My background includes international business development, partnerships, stakeholder management and hospitality across China and the Middle East.
If you're exploring China and need to turn uncertainty into a clearer next step, start by telling me what you're trying to accomplish.
Considering China but unsure what is actually worth pursuing? Bring one specific business question — market entry, partners, suppliers, trade fairs or an opportunity you're evaluating. In this focused 30-minute session, we'll examine what you know, identify important gaps and challenge assumptions before you commit further time or money. You'll leave with a clearer view of the decision and practical next steps.
Not sure whether your China question needs a full consultation? Send me one specific question about doing business in China. It might concern a trade fair, potential partner, supplier, distributor, business visit, market-entry assumption or something you're hearing from the China side. I'll reply with a short recorded video explaining how I'd think about it and what I'd investigate next.
For international companies evaluating a specific China opportunity before committing further resources. We'll examine your objectives, current assumptions and available evidence, conduct targeted desk research, and identify key gaps or risks. Includes a 60-minute working session, a concise written Decision Brief and a 30-minute follow-up. You'll leave with clearer priorities and practical next steps.