Michel Fortin

I help growth-stage founders fix leaking sales funnels that waste marketing spend

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I spent 35 years fixing marketing and revenue systems across 200+ industries, influencing over $1B in sales. I work with growth-stage founders and their teams as fractional CMO, CRO, and CSO to diagnose why funnels leak, fix broken positioning, and align marketing spend with actual customer demand.

Most companies chase more leads when the real problem is upstream—messaging misalignment, siloed departments, or untested assumptions. I run deep audits before changing anything, trace what looks like a marketing issue back to its root cause, then build the system that fixes it. That's how I've delivered 197% ARR growth and organic visibility improvements of 477% to 924%.

North America
Business Strategy & Consulting

Services

Strategy Session

Book a private 60-minute, 1:1 (or with your team) video call to get personalized advice and guidance for your business. Bring one hard decision. Leave with a clear direction. A focused, paid session for senior strategic counsel on your specific situation.

1 hour$500.00