Michele Kasl

I help established service providers stop looking DIY and start commanding premium rates

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I work with established service-based businesses to improve their first impression. My clients have built successful companies, but deep down they know their messaging and website isn't reflecting their expertise — or attracting the clients they deserve.

I focus on attraction and marketing through your visual message — the details that signal an immediate difference between DIY and premium. My approach is meticulous about both big-picture strategy and incremental improvements, delivering lasting results that actually convert.

United States
Brand Strategy & Positioning

Services

Website Trust Audit + Brand Strategy Session

You've built real expertise. The question is whether your website reflects it. We'll start with a brand and website audit before we meet — five categories, a revenue gap estimate, and a list of priority fixes. On the call, we dig into what your scores actually mean, where your brand positioning might be selling you short, and what to fix first. Ideal for established service professionals who want their online presence to match the caliber of their work.

1 hour$225

Endorsements

Ryan Shary

President at Vibrant Mind Studios

“Michele is exactly the kind of person you want in your corner. Her attention to detail is exceptional - she catches what others miss and brings a level of precision to her work that's rare. Working with Michele is a pleasure. She's collaborative, communicative, and has a positive energy that makes the process as enjoyable as the results. She takes the time to understand what clients actually need, not just what they ask for, and delivers it with excellence. I recommend her without hesitation.”

Colleague

Ken Shary

Driven Workforce, CEO

“I know what it looks like when someone listens before they act. I had a vision for my brand but struggled to put it into something people could feel online. Michele didn't just build a website and set up my Kajabi platform, she took the time to understand who I am, what I stand for, and how I communicate. The result is a presence online that genuinely reflects my voice. If you want more than a good-looking site, someone who will help you show up online the way you actually are, contact Michele.”

Service provider