Meres J. Weche

I've spent 20+ years building content and communication strategies for cultural institutions, festivals, and brands across North America and the Middle East. I've worked with Canada's leading theatre companies, served as a judge for the JUNO Awards, and held editorial roles at Microsoft and Edelman. Most recently, I led content strategy for the world's largest light art festival in Riyadh and shaped public engagement for major international cultural events.

I combine strategic storytelling with practical e-commerce and digital publishing. Through my media company, I create and manage content platforms across culture, travel, careers, and commerce. My background as a bilingual (French/English) journalist with connections spanning film festivals, government, and Fortune 100 companies gives me insight into how to connect diverse audiences with cultural work that resonates.