Mario Pocoroba

I've spent 25 years making images believable—retouching and compositing for brands like Dell and HP, and advising photographers on how to build shots for the final image. Now I work with photographers, agencies, and brands on everything from high-end photo retouching to AI presenter video ads and photo compositing.

I know how light works, how to spot what's wrong with an image (whether it's from a traditional shoot or AI-generated), and how to fix it. I create custom AI presenters for video ads with a consistent look and voice that hold up to real scrutiny. I also help creative teams review and approve AI images so they're actually ready to go out into the world.