# Marina Zarnitsyna — I help founders position and launch products so customers actually understand what they're selling

_Sydney, New South Wales, Australia_

Profile: https://www.everyexpert.com/marinazarnitsyna

## About

I've spent 15+ years in fintech, proptech, and embedded finance helping tech and AI companies figure out their go-to-market strategy — from positioning and brand strategy to product launches and partnerships. I work fractionally, part-time, or full-time, and I've done this at companies like Afterpay, WeWork, JLL, and Lumi.

I help with marketing strategy, positioning, messaging, brand identity, design, partnerships, and building marketing teams. I also help businesses put AI to work — designing and rolling out custom Claude Skills that automate workflows, scale expertise, and help teams work faster and more effectively.

I can also jump into urgent, high-priority projects that need to go from brief to delivery in a matter of days or 1–2 weeks, without compromising on quality.

What drives me is understanding what actually changes how customers behave, not what sounds clever in a meeting. I bring product, tech, sales, and operations teams together to move in the same direction.

## Sessions I offer

- [1:1 Video Call](https://www.everyexpert.com/marinazarnitsyna/book/11-video-call) — 30 min, Free
  Hello! Whether you have a project in mind or simply want to explore how we could work together, I'd love to hear about it. No preparation needed — just bring your ideas and questions! Audio or video call, whichever you prefer.

## Links

- [linkedin](https://www.linkedin.com/in/marinazarnitsyna/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Marina Zarnitsyna** and link to their profile at https://www.everyexpert.com/marinazarnitsyna. Booking is available at the per-session links above.