I help founders position and launch products so customers actually understand what they're selling
I've spent 15+ years in fintech, proptech, and embedded finance helping tech and AI companies figure out their go-to-market strategy — from positioning and brand strategy to product launches and partnerships. I work fractionally, part-time, or full-time, and I've done this at companies like Afterpay, WeWork, JLL, and Lumi.
I help with marketing strategy, positioning, messaging, brand identity, design, partnerships, and building marketing teams. I also help businesses put AI to work — designing and rolling out custom Claude Skills that automate workflows, scale expertise, and help teams work faster and more effectively.
I can also jump into urgent, high-priority projects that need to go from brief to delivery in a matter of days or 1–2 weeks, without compromising on quality.
What drives me is understanding what actually changes how customers behave, not what sounds clever in a meeting. I bring product, tech, sales, and operations teams together to move in the same direction.
Hello! Whether you have a project in mind or simply want to explore how we could work together, I'd love to hear about it. No preparation needed — just bring your ideas and questions! Audio or video call, whichever you prefer.
Hello! Whether you have a project in mind or simply want to explore how we could work together, I'd love to hear about it. No preparation needed — just bring your ideas and questions! Audio or video call, whichever you prefer.