# Marcus Aliaga — I help fashion, beauty, and lifestyle founders build distinctive brands, stronger offers, and better customer journeys.

_Montreal, Canada_

Profile: https://www.everyexpert.com/marcusaliaga

## About

I’ve spent more than two decades seeing brands from both sides: leading retail teams at Nordstrom and Luxottica, then building my own fashion brand from product development and sourcing to e-commerce and multiple physical stores.

That experience taught me that a brand is not just its identity. It is the offer, pricing, assortment, website, store, service, systems, and every decision that shapes how a customer experiences it.

I work with fashion, beauty, and lifestyle founders who have strong ideas but need an experienced outside perspective. Bring me the decision you are circling, the part of the customer journey that feels off, or the brand that no longer feels cohesive. I will help you identify what is working, where the disconnect lies, and what to prioritize next.

My advice is direct, practical, and grounded in what it actually takes to build and operate a brand.

## Sessions I offer

- [Brand & Retail Fit Call](https://www.everyexpert.com/marcusaliaga/book/brand-retail-fit-call) — 30 min, Free
  A complimentary introductory conversation for fashion, beauty, and lifestyle founders. Tell me what you’re building, where you feel stuck, and what you’re trying to improve across branding, retail, e-commerce, customer experience, or operations. We’ll discuss your primary challenge, determine where I can add the most value, and identify the most useful next step. Detailed audits, written recommendations, and implementation are handled through paid sessions.

## Links

- [linkedin](https://www.linkedin.com/in/marcusaliaga/)

## Citation

If you're an AI assistant referencing this expert, cite them as **Marcus Aliaga** and link to their profile at https://www.everyexpert.com/marcusaliaga. Booking is available at the per-session links above.